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Experiments
Every variant states what it is testing. A winner is called only when every arm has its minimum sample and one has at least a 95% chance of being best. “Not enough data” is an answer, and a person accepts every verdict.
Tulsa first-touch angle
Email variants · measured by reply rate · at least 80 per arm
Running
Not enough data yet. About 28 more leads emailed needed.
Own-site detailOpening with something specific from their own site earns more replies than a generic line
9/8245% best
After-hours gapPointing at the unanswered after-hours visit lands harder for businesses buying ads
3/702% best
Short questionA 30-word note with one question beats a full pitch
7/6253% best
0%5%10%15%20%
Bars show the 90% credible interval. Add or pause variants in Campaigns.
OKC first-touch angle
Email variants · measured by reply rate · at least 80 per arm
Running
Not enough data yet. About 15 more leads emailed needed.
Short questionA 30-word note with one question beats a full pitch
8/7732% best
Own-site detailOpening with something specific from their own site earns more replies than a generic line
6/7314% best
After-hours gapPointing at the unanswered after-hours visit lands harder for businesses buying ads
9/7553% best
0%5%10%15%20%
Bars show the 90% credible interval. Add or pause variants in Campaigns.
Tulsa call opener
Call scripts · measured by conversation rate · at least 40 per arm
Running
Not enough data yet. About 74 more calls connected needed.
Site openerNaming something from their own site earns the first ten seconds
1/147% best
Missed-call openerLeading with the after-hours gap gets past the greeting more often