Strategy
Who to reach and why, written as rules the platform actually runs. Call recordings and won deals feed suggestions; a person decides every change.
Ideal customer v1
US home-services businesses that already pay for leads and lose them to slow or missing response.
Owner-operated HVAC, plumbing and roofing companies with an active website, real reviews and some paid acquisition.
— Calls and web enquiries after hours go unanswered and the job goes to the next listing.
— Ad spend arrives at a site with no fast way to book or ask.
— The owner is on the tools and cannot reply within minutes.
1Buying ads and missing the response
2Busy and well reviewed
Anything else qualified is tier 3. Minimum score 30.
Segments
Coverage is how much of the market has been sourced. The aim: the whole market contacted every 90 days.
| Segment | Where | Market size | Coverage | Qualified |
|---|---|---|---|---|
| Tulsa HVAChvac | Tulsa, OK | 610Google Maps listing count | 79% | 342 |
| OKC plumbingplumbing | Oklahoma City, OK | 720Google Maps listing count | 66% | 355 |
| DFW roofingroofing | Dallas, TX | 1,840Google Maps listing count | 12% | 163 |
Evidence
Sales-call transcripts are the strongest input; won and lost deals next; AI market research only supplements.
- won dealPrairie Heating & Air signed3d ago
Signed after seeing the assistant answer their own after-hours question on the call. Decider: owner. Tier 1. Was running Google Local Services ads.
- call transcriptCall with Reed Roofing6d ago
Owner: we spend about three grand a month on Google and honestly half of it goes to voicemail after five. My wife answers when she can.
Suggested changes
- Weight "after-hours voicemail" above "no chat widget"
Both owners who engaged named calls going to voicemail after hours as the cost; neither mentioned the website first.
“half of it goes to voicemail after five”
Who actually buys
Win rate by industry, tier, segment and source, from the meetings recorded here. A rate appears after five decided deals.
| By | Value | Meetings | Won | Lost | Win rate |
|---|---|---|---|---|---|
| vertical | hvac | 50 | 2 | 0 | too few |
| vertical | plumbing | 46 | 3 | 1 | too few |
| vertical | roofing | 18 | 0 | 0 | too few |
| tier | 2 | 65 | 5 | 1 | 83% |
| tier | 1 | 31 | 0 | 0 | too few |
| tier | 3 | 18 | 0 | 0 | too few |
| segment | Tulsa HVAC | 50 | 2 | 0 | too few |
| segment | OKC plumbing | 46 | 3 | 1 | too few |
| segment | DFW roofing | 18 | 0 | 0 | too few |
| source | apify | 114 | 5 | 1 | 83% |