Flows
Messages that follow what people do: an abandoned checkout, a first order, a finished job, a booked call. Each starts on an event, stops on its exit event, and every message goes through the gate.
Your flows
A new flow starts as a draft. Read every message, then switch it live; pausing stops everyone in it where they are.
No flows yet. Start from one below.
Start from what earns most
Abandoned checkout earns the most per person of any flow, by email and by text (Klaviyo's 2026 benchmarks across 110,000 stores); welcome comes second.
Online store
Abandoned checkoutThe highest revenue per person of any flow, by email and by text. Ends the moment they order.started_checkout → until placed_order
Welcome seriesEvery new subscriber enters it; the most opened and clicked flow there is.subscribed → until placed_order
Thank you after an orderConfirms what they bought and sets up the second order.placed_order
Shipping delay noticeA delay explained before they ask cuts refunds and tickets. Transactional, so it needs only a number given for texts.shipping_delayed → until order_shipped
Win-backLowest engagement of the set, but it is people who already bought once.lapsed_customer → until placed_order
Service business
Quote follow-upMost quotes die from silence, not price. Ends when the job is booked.quote_sent → until job_booked
Review request after a jobThe day after the job, while it is fresh. One ask, no chasing.job_completed
Seasonal maintenance reminderPast customers are the cheapest next job. Sent on a yearly event from the job system.maintenance_due → until job_booked
B2B
Meeting reminder by textFor people who gave a number when booking: a text a day before and an hour before lifts show rates.meeting_booked → until meeting_canceled
Event or webinar sign-upConfirmation, a reminder, and the recording for those who missed it.registered_event
Send to a segment
A one-off email or text to the people who agreed to that channel.
Where events come from
Shopify sends orders and checkouts by itself once connected. Anything else (a job system, a CRM, Zapier or n8n) posts to the events API with its token from Integrations.
POST https://demo.kelparo.com/api/events/e16fff5a-fc5a-4a14-902a-afb8a1568fd1x-kelparo-token: <token>
{"events": [{
"name": "job_completed",
"email": "ana@example.com",
"phone": "+19185550142",
"state": "OK",
"externalId": "job-8812",
"properties": {"review_url": "https://g.page/r/..."}
}]}No events yet.